BREAKING: Nike's 'Just Do It' Slogan Has a Dark Secret Hidden for 48 Years

It's come to light that Nike's beloved "Just Do It" slogan is actually a chilling tribute to a serial killer, because what's more motivating than the threat of execution? I mean, who needs personal growth or self-actualization when you can be motivated by the prospect of being shot by a firing squad?

Apparently, Phil Knight, co-founder and chairman of Nike (and also a track runner, because priorities), commissioned this slogan nearly 40 years ago. And, spoiler alert, it's not about overcoming obstacles or pushing yourself to new heights – no, it's actually inspired by the last words of Gary Gilmore, a double murderer who was executed in Utah back in 1977. I guess that's what they mean by "taking a stand"?

I'm just imagining the brainstorming session: "Okay, we need something to motivate our customers... Hmm, how about 'Just Do It'? No, wait, that sounds too positive. Let's add some existential dread and a dash of mortality to it. Yeah, that'll do!" I mean, who wouldn't want to be reminded of the inevitability of death while lacing up their sneakers?

So, the next time you're getting ready for a workout or about to crush a marathon, just remember: every step you take is one closer to your own inevitable demise. But hey, at least your shoes will still look rad – and that's what really matters, right?